Inspiration comes from the unlikliest places. I sometimes think that those of us who work in the digital world are a little too insular — we focus on too much on what we already know, what we have in common, assuming the direction we’re going in is the right one, even the only one. Often this is amplified in the echo chambers we’ve created for ourselves on Twitter, Medium, and the extended blogosphere. It’s not that we’re sheep; it’s that patterns of thinking become habits, and once we get into the habit of a certain way of thinking, it can be difficult to break free — even more so if we’re not aware of it. Our logic may be perfectly sound, but that doesn’t mean it’s the best logic for the situation to hand.